March 2013
9 posts
New York Auto Show
I am the least targeted demographic for auto advertising. Clearly, none of the advertising at the Auto Show was meant to appeal to me and I don’t blame them. Auto ad dollars aren’t spent on young white women living in Manhattan. But I’m a car ad junkie. Kurt Brokaw doesn’t let a copy writer leave his thesis program without a weird crush on BMW and Grey.
So, I went. Cars...
AA: Advertising Anxiety.
Oreo gives me advertising anxiety.
In a world where everyone praises the ability to have a “conversation” with the consumer, copy writers sit around and try to write. Creatures in the pursuit of perfection, copy writers everywhere are sitting around and trying to rival “Just Do It”, insane graphics and pretty much everything David Droga has ever touched. Copy writers...
Diet Coke Tag So Hard
1982: Just for the taste of it!
1984: The one of a kind
1986: Just for the taste of it!
1993: Taste it all!
1994: This Is Refreshment
1995: Just for the taste of it!
1998: You are what you drink
2000: Get the taste of it
2001: Live Your Life
2002: Do what feels good
2004: It’s a Diet Coke thing
2005: Life is how you take it
2005: Light it up!
2007: Yours
2007: Enjoyment
2008: What life should be...
Diet Coke is the Birkin of Beverages.
Diet Coke was introduced in an incredibly lavish ceremony at Radio City Music Hall in midtown Manhattan. Diet Coke, therefore, was born to be cool, hip and young. Diet Coke was presented by the Rockettes, with a high kick and smile in tow. This ‘cool’ factor is based on partial conjecture, and partial fact. In the late 1980s, the Lintas company “developed a profile of the ‘typical’ Coca-Cola and...
The Tolchinsky Method of Advertising: Diet Coke
Cool
Sleek
Sexy
Skinny
High Fashion
Feminine
Powerful
Healthy
Strategies: An association with the high fashion industry and its professionals, positioned as the sexy, skinny girl staple beverage
Locations: Consumed internationally, but positions its epi-centers as cities—New York, LA, Milan, London, Paris
Signature: Red and silver lettering with swirl under the ‘Diet Coke’ wording
Use of Color:...
I am in a 3 hour and 30 minute conference on the...
The aspect of courtesy, common human social interaction and niceties were lost upon this three hour and thirty minutes of a lecture on the human body. As infinitely pained as I was that no one saw the immense irony of the body being discussed by a group that could not be less comfortable in their own skin, I was more disturbed by the prosthetic of technology transforming from the...
Buying Soap is for Grown Ups.
As far as I could tell, soap was just a thing that all houses kept in infinite stock. It was never purchased or picked out—it just would eventually show up, most likely in Costco style quantities. When I turned 18, I moved into my own apartment. I quickly realized that people actually purchased things like soap, toilet paper and bread. I began compiling grocery lists and going to Bed,...
February 2012
10 posts
New Media Campaign for Beyonce’s newest album,...
Concept:
Beyonce rose to fame in the late 1990s and early 2000s, gaining a large following of teenage girls at that time. However, as she aged, so did her fans. The modern day teenage female is typically not a Beyonce fan, as she neither grew up with her, nor interacts with her on any media platform. Other artists have been incredibly successful in reaching the younger audience, in...
The Doctor's Office
Patient Waiting Room Pharmaceutical Spot Placement Campaign
Before the Avenues and Edison Schools, Christopher Whittle worked on adding consumer advertising to the doctor’s office in a forward and exclusive manner. While his magazine advertising succeeded well enough, I argue that his idea, while innovated, can be made genius. Taking Whittle’s fundamentals, I propose a consumer...
