February 2012
10 posts
New Media Campaign for Beyonce’s newest album,...
Concept:
Beyonce rose to fame in the late 1990s and early 2000s, gaining a large following of teenage girls at that time. However, as she aged, so did her fans. The modern day teenage female is typically not a Beyonce fan, as she neither grew up with her, nor interacts with her on any media platform. Other artists have been incredibly successful in reaching the younger audience, in...
